Cloud hosting Is it worth it?

I’ve recently noticed a rise in companies like Spacial Audio, RadioJar and Radionomy offering packages that enable you to run a radio station in the cloud. The question is are they are actually worth paying out for?

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I personally think not. Most of the packages I see advertised by the representatives of these companies are very poor value for money. You can rent your own VPS with far more storage space for a fraction of the price they charge.

I know I like to be in full control when I’m streaming my music on a radio station. I want the program at my fingertips, Not away from my PC on a virtual cloud server.

It’s just what the world of Radio does NOT need. Another load of automated stations streaming from a cloud server with no on air talent. You have enough of them already listed on Shoutcast/Icecast.

The Men In Suits Strike Again!

The “Men in suits” have struck again, by men in suits I mean the guys who run radio stations at boardroom level. The main radio company that has this problem seems to be Global who own brands such as Heart, XFM, Smooth and Gold.

You may ask well what have they done wrong?

What they have done wrong is make a complete and utter mess of the radio.

My case in point being Gold. It was perfectly good station to listen to but as from 24th March 2014 I doubt it will be worth listening to.

Several DJ’s have been laid off and it’s just going to be automated most of the time.

That’s not what people want from radio. Most people want to hear a friendly presenter on air not repetitive automated music.

I just wish those “Men In Suits” would stop messing around with the stations they own and just leave the production up those who know best i.e: The on air DJ’s.

I wonder just how much this will impact on their RAJAR figures after the changes as I would imagine a lot of listeners are going to turn elsewhere for music radio.

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