The “Men in suits” have struck again, by men in suits I mean the guys who run radio stations at boardroom level. The main radio company that has this problem seems to be Global who own brands such as Heart, XFM, Smooth and Gold.
You may ask well what have they done wrong?
What they have done wrong is make a complete and utter mess of the radio.
My case in point being Gold. It was perfectly good station to listen to but as from 24th March 2014 I doubt it will be worth listening to.
Several DJ’s have been laid off and it’s just going to be automated most of the time.
That’s not what people want from radio. Most people want to hear a friendly presenter on air not repetitive automated music.
I just wish those “Men In Suits” would stop messing around with the stations they own and just leave the production up those who know best i.e: The on air DJ’s.
I wonder just how much this will impact on their RAJAR figures after the changes as I would imagine a lot of listeners are going to turn elsewhere for music radio.