Just read an article on Broadcasting World.

Radionomy have now launched Shoutcast Ad supported streams.

shoutcast

Which means an advert will play over your stream 2 times per hour if you are signed up to their SHOUTcast Streaming Service.

I’m not sure if this is a good idea or not?

I just wonder how many listeners this is going to put off listening to your stream though Shoutcast?

I doubt this will do much for a lot of listeners, People will just move to other streaming media that doesn’t involve adverts.

I feel that if people wanted adverts on a radio station then they would be listening to a station on the FM Dial or DAB not online!

One huge question remains: Now Radionomy are sticking adverts into peoples streams does that mean Radionomy are paying for the royalties for that stations stream as well?

If the answer to that is yes then it would be a good idea. If not then it’s a NO from me.

Last updated on: October 18th, 2017
at 12:56 PM Europe/London

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